A salon equipment startup with a flare for the dramatic.


  • Naming
  • Brand Strateg
  • Messaging Strategy
  • Copywriting

As crazy as it sounds, it's almost impossible to buy commercial grade salon equipment on the internet. Or at least it was before Standish.

Standish was started to take advantage of this apparent industry-wide oversight and it has been quite successful.

This project entailed creating a brand that would connect with the sophisticated tastes of stylists and salon owners, while remaining approachable to those who have never made large business purchases over the web.

Branding and design by Justin Childress, all work done in the service of Switch Creative.

Please note: I do not own any of these images nor do I have any relationship with or knowledge of the original creators or current copyright holders. If you see something that might be yours, just let me know and I'll take it down immediately.