Matt Fry

Digital Marketing & Design Portfolio

Personal Projects

= Calculators!

Circumference! Percentages! Aspect Ratio!

To-Done List

Web-based to-do list that you'll actually use.

Foot Cardigan

Sock startup with a lot of personality.

Content Strategy


Information architecture and content guide for a massive restaurant website.

Surfactant Associates

Total rebrand and web redesign for a highly specialized chemical engineering company.

Temple Emanu-El

Restructure and redesign for the 4th largest Jewish congregation in the country.

Brand Strategy

Standish Salon Goods

Brand essence guide for a salon equipment startup with a flare for the dramatic.

Warpaint Resources

Branding and positioning for an innovative new player in the oil and gas industry.

Steve Wrubel

Brand strategy and identity for a high-end Dallas photographer.

Textile Design

Gun Socks

Custom sock patterns created for Foot Cardigan.

X-Wing Socks
Stormtrooper Socks

Writing & Creative

Biscotti Packaging

Packaging and headlines for a tiny webcam made for big TVs.

Biscotti Packaging

Introductory video for a startup offering high quality giclée canvas art prints.

Biscotti Packaging

Print advertising campaign for a local Dallas bank.

Meyer Dunlap

Light-hearted email campaign for a promotional products company.

Naughty or Nice

Christmas cocktail party invitation for Southern Living Magazine.

Hari Mari

Naming for the very first line of Hari Mari flip-flops.


Interactive brochure for electronic document management.

Highland Park Village

Four-page fashion inserts for the Park Cities People newspaper.

Christian Louboutin

Spec print ads announcing the arrival of Christian Louboutin.