Ad copy, packaging, and headlines for a tiny webcam made for big TVs.


  • Content Strategy
  • Copywriting
  • Information Architecture

Mashable called our work on this project a "mash-up between Apple’s design elegance and Henny Youngman‘s penchants for one-liners."

In addition to the packaging, we did a landing page with rotating headers targeting people who might not usually be very tech savvy.

Design by Jamie Wilson, all work done in the service of Switch Creative.