Sock startup with a lot of personality.
- Brand Strategy
- Quantifiable Market Research
- Viability Analysis
- Sock Designs
- Social Media Management
I learned more from this than anything else I've ever done.
Working with partners. Working with vendors. Working with Chinese textile manufacturers. Diving deep into the bowels of pay-per-click advertising. Seeing real results from multivariate testing.
It's one thing to do all that stuff for a client, but I could never have imagined how difficult and exhilarating it would be to do it for my own company.
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