MATTFREDFRY
It may seem crazy for an ad man to assert that we really don’t “persuade” anybody to do anything. I believe, however, that pitches are won—and people are willing to follow you—not because you’ve twisted someone’s arm, but because people see that you understand them, that you’ve applied the time and the sensitivity to do so, and that you possess a special gift that can help them reach their heart’s desire.
Win the Pitch: Tips from Mastercard’s “Priceless” Pitchman - Kevin Allen - Harvard Business Review
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Spencer & Antfood - Trek

I heard this song on an Emirates commercial and looked it up thinking I would discover some awesome new band. Turns out it was written by a “creative audio studio” (ie. people who make music for commercials) in Brooklyn called Antfood. They’ve actually done some pretty cool stuff and the above song really is great. But still… kinda disappointing.

(Source: thehoffice)

My Top 12 Favorite Free Mac Apps

Actually, they’re not all free. But mostly.
  1. Alfred
    Launcher. It’s way faster for me to type the first couple letters of something than click to a folder to open it.
  2. Adium
    Open source chat client that’s slightly better than but basically the same as iChat.
  3. Clean My Mac Not free!
    Gets rid of old caches, binary files, languages, and other leftover junk to open up drive space and help things run faster.
  4. Cyberduck
    Open source FTP client. Really only helpful if you need an FTP client.
  5. Dropbox or Insync
    Online backup / storage. Insync makes Google Docs sync with your computer like dropbox.
  6. Fluid
    Turns websites into standalone apps. I use it for things that stay open all day, like Google Calendar, Trello, and Harvest so I don’t have to use my actual browser.
  7. Geektool
    Lets you put dynamic info on your desktop background, like current weather or twitter feeds. I just have a calendar. It’s kinda tricky for non-geeks, so read this tutorial.
  8. nvALT
    Very simple and fast text editor that syncs with Simplenote and lets you quickly create and sort lots of individual notes. This is the only one without which I would literally die. LITERALLY.
  9. Open Office
    Free word processor and office suite. Looks and feels a lot like MS Word 2003.
  10. Sparrow Not free!
    Simple, elegant email client. They also just released a sweet iPhone app. (which is also not free)
  11. Spotify or Rdio Not free!
    Subscription to unlimited streaming music. I honestly can’t see any major differences between these two. Spotify does have a free, ad-supported option that will make you want to kill yourself.
  12. Vox or Cog
    Lightweight music players that won’t slow your computer down or constantly want to update themselves. For when I want to listen to music I own or that’s not on spotify or rdio.

» Hipster Branding

If popular brands were rebranded by hipsters.

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Eyedea & Abilities // Spin Cycle [Explicit]